Description of the intervention: Participation in the Wine Paris trade fair and the organization of an annual traveling exhibition titled “Il Vigneto d’Italia” (“The Vineyard of Italy”). The exhibition will aim to create an informative and experiential path reconstructing Italian winemaking with a focus on the promoted designations, raising awareness among sector targets and consumers regarding the sustainability of the involved wine sector. Participation in the Wine Paris trade fair is meant as a strategic collective promotion action for the Designations of Origin (DOC and DOCG) represented by the Consortium, in order to enhance the wine heritage of the designations in a unified manner, strengthening their positioning in target markets and fostering coherent communication of the values of quality, traceability, sustainability, and connection to the territory that distinguish Italian DOCs and DOCGs.