Marchesi di Barolo is one of the most prestigious historic wineries in Piedmont and a symbol of the Langhe winemaking tradition. Located in the heart of Barolo, the estate is housed within the ancient cellars of the Marchesi Falletti, where in the first half of the 19th century the Barolo wine as we know it today first took shape.
It was thanks to the vision of Marchesa Giulia Falletti Colbert that Nebbiolo began to be vinified in an innovative way, giving rise to a wine that is austere, elegant, and destined to become “the King of Wines and the Wine of Kings.”
Since 1929, the estate has been guided by the Abbona family, now in its sixth generation, which continues to enhance the region with passion, expertise, and deep respect for tradition. Marchesi di Barolo cultivates vineyards across the Langhe, Roero, and Monferrato areas.
The production philosophy combines artisanal care, sustainability, and the valorization of historic crus, preserving a strong connection between territory, history, and innovation.
Mission
We produce the great wines of the Langhe by authentically interpreting each territory, vineyard, and grape variety through respectful viticulture, careful winemaking, and a commitment to preserving and passing on a unique historical and cultural heritage.
Vision
To preserve and pass on the authenticity of Barolo, combining tradition, innovation, and sustainability. Through research, respect for the territory, and enhancement of its uniqueness, we interpret the soul of Barolo with a forward-looking approach.
Values
Tradition: six generations dedicated to the “King of Wines.”
Territorial identity: expression of terroir and vineyards.
Quality: pursuit of excellence in every stage.
Sustainable innovation: experimentation and green viticulture.
Family: continuity and stewardship of history and passion.
Culture and hospitality: experience, tasting, and welcome.
